One of the really fun parts of my role is getting to organize events for developers. For the past few weeks, I've been doing a series of talks/workshops on various APIs/tools, and I've been pleased with the turnout - about 20-30 people from different startups and companies, including Google. For other people who are organizing developer events in Australia (particularly Sydney), here are some tips about advertising:
- Post on event websites:
- Email relevant user groups - ask for permission from the group owner first if you're not sure if the post will be perceived as SPAM:
- Email startups individually - you can visit the websites on this list, and use the "contact" forms on each.
- Twitter about it
- Post on company blogs (if it's is a company-sponsored event)
To give you an idea of the effect of various types of advertising, here's a graph from the AppEngine talk registration that shows how people found out about the event.
Most reported that a friend told them about the event, and presumably their friends were one of the people that found out from one of the original sources. Of the original sources, the biggest referrer was "Google Calendar" - the calendar embedded on the Startup Australia website mentioned above. But basically, as you can see from the chart, every little advertising source counts - so be thorough. (Note: I didn't email any startups or user groups for this talk, but when I have, they've also contributed to the turnout).